Robert Opoku

Instructor

Biography

Robert has lived, taught and developed Management and Marketing courses on four continents. His numerous travels have offered him the rare opportunity to explore and experience how business and marketing are conducted internationally.

This international experience has also led Dr. Opoku to extensive consulting on multinational consumer goods and for petrochemical companies. Robert has also worked with well-known organizations like Unilever and Henkel.

Robert teaches courses in marketing and entrepreneurship by incorporating examples from companies all over the world. Besides, he has been a champion of service learning by combining his courses’ learning outcomes and community service in ways that can enhance both student growth and the common good.

As a result, Robert’s students have had the opportunity to interact with great community and business leaders while also getting real-life experience with local businesses. In addition to teaching, Dr. Opoku continues to provide strategy consulting, training and research as director of Fredma Business Services Inc.

Robert has a proven record of scholarship, academic inquiry and research. His research spans several areas of marketing and entrepreneurship, with a special focus on online branding as well as the micro-foundation of entrepreneurial intentions in emerging economies and many more business-related areas of study.

Robert has published his work in several international peer-reviewed journals including Tourism Management, Journal of Business Research, Industrial Marketing Management and many other business-related journals.

He is an Associate Editor for the Journal of Small Business & Entrepreneurship and African Journal of Economic and Management Studies.

Education

Ph.D. (Marketing), Luleå University of Technology
M.Phil. (Marketing), Luleå University of Technology
M.Sc. (Business Administration), Luleå University of Technology
B.Com (Commerce), University of Cape Coast
e-Learning Certificate (Adult and Continuing Education and Teaching), University of Calgary